Greenwashing is a marketing technique used by companies to create the impression that their products or services are environmentally friendly or sustainable, when in reality they are not.
As the demand for environmentally friendly and sustainable products continues to grow, so does the number of brands and businesses that make claims of being "green" or "eco-friendly". This marketing technique, known as greenwashing, can be misleading to consumers and cause harm to the environment. Spa professionals who sell cosmetics must be vigilant in spotting greenwashing and choosing products that are truly sustainable. In this article, we will explore what greenwashing is, the warning signs to look out for, and how to avoid it in cosmetic products.
