Spa and wellness franchise Massage Heights is under new leadership, with Susan Boresow taking over as the company’s president and CEO. Boresow is an industry veteran who has held executive positions at Massage Envy and TITLE Boxing Club.
Massage Heights cofounder and previous president/CEO Shane Evans will continue as vice chairwoman on the company's board of directors.
“Susan is an established and well-respected leader in franchising, with extensive experience leading teams and executing brand growth for multiple franchise systems across the food, fitness and personal care and wellness sectors,” said Evans. “Her effective leadership style and level of integrity aligned with our brand culture and her skills will only accelerate our brand in the right forward direction.”