Xponential Fitness and Pure Barre Announce Changes in Leadership

Former Pure Barre president Sara Luna has been promoted to president of Xponential Fitness.

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Xponential Fitness, curator of boutique fitness brands including Pure Barre and YogaSix, has promoted former Pure Barre president Sarah Luna to an executive role as president of Xponential Fitness.

In this new position, Luna will drive efficiencies across all eight brands and Xponential departments, lead projects and partnerships for the parent company, and manage efforts with the executive team to achieve their growth plans. At just 34 years old, she is one of the youngest women to serve as a top executive of a global fitness company. 

Luna joined Xponential in 2015 as the national sales director and eventually senior vice president of operations for Club Pilates, where she opened hundreds of studios and developed the sales process that all Xponential brands use to this day. Upon Xponential's acquisition of Pure Barre in 2018, Luna was promoted to president of the brand, where she led the nationwide studio refresh and conversion to ClubReady's operating system. 

"It is an honor to take on this new role of President at Xponential Fitness. Above all else, I want our franchisees to succeed and represent the best of the best in the boutique fitness industry," said Luna. "Despite the challenges brought about by the pandemic, our owners have exemplified creativity and resilience over the past year, and I'm excited to work more closely with them and bring out even more of these positive qualities as we tackle new, loftier goals and initiatives across all our brands in 2021."

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