To further develop relationships with distributors and expand market share, Belava is proud to welcome Karen Raasch as director of business development, effective June 01, 2019. Raasch has over twenty-five years of management experience in the spa and wellness industry and is considered a pioneer and leader in the industry’s pedicure equipment and product segments.
Her knowledge and experience in all things pedicure have allowed Raasch to be a contributor to countless trade publication articles and blogs, and she is well- known for her valued distributor support.
“I am very excited to be a member of the esteemed Belava team and hope to partner once again with the industry’s best distributors, salons and resorts.” Raasch said.
“We are most pleased to have Karen Raasch in this period of high growth,” said Vladimir Zolotnik, President of Belava. “Her experience and track record of success make her an excellent choice for this important role, and we wish her very success leading the Belava brand.”
Belava is a leading U.S. manufacturer of high-quality professional beauty salon furniture, equipment, and tools.