“How to Open a Day Spa: 31-Day Guide” will serve as a resource for those trying to open a spa, or grow an existing facility.

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Spa expert Sherrie Tennessee has authored a new book that will serve as an invaluable resources for those who want to open a spa, as well as spa owners seeking to expand their facility and business. How to Open a Day Spa: 31-Day Guide, currently available as a Kindle eBook, will guide readers on the path to spa management and ownership.

With 15 years in the spa industry, Tennessee is currently the Education Manager for Sandals Red Lane Spas and Education Director of SpaSOS. She took a personal approach when writing the guide. “How to Open a Day Spa: 31-Day Guide is a new take on the business how-to book,” says Tennessee. “The tips are short and derived from my own experiences and knowledge. For each of the 31 days, I incorporate quotes from various business leaders in order to give the book the right mix of tactical and inspirational information.”

Topics range from creating uniqueness early, to maximizing your online presence, and giving back. The guide includes a spa opening checklist as well as a resources listing. “The 31-Day Guide serves as a framework to those in the industry who are seeking additional insight in order to enhance a current business, launch a business in a new location, or start a day spa from scratch,” adds Tennessee, who has had roles as a massage therapist, nail tech and spa owner.

In addition to receiving multiple awards throughout her career, Tennessee’s writings are published in highly respected journals and she speaks at many public forums. As a former professor at Johnson and Wales University, Tennessee provided leadership in the development and instruction of the spa management course on the topics of marketing, spa operations and human resource management. She holds a Masters of Business Administration and is completing her PhD.

To learn more about the 31-Day Guide, visit www.spasos.com.

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