[Image; Courtesy of PBFC]

The Professional Beauty Federation of California (PBFC) held a “Welcome to Our World” (WOW) lobbying event, in which dozens of volunteer beauty professionals performed hundreds of services on more than 125 policymakers, regulators and staffers throughout the afternoon. The event took place at the Capitol Events Center, next door to the Capitol building in Sacramento, California.

PBFC members and industry sponsors used this opportunity to provide the state officials with a direct connection to industry subject matter. They focused on the various issues and challenges facing the industry in California, particularly policy and regulatory issues, as most of the laws and regulations that govern salons and industry professionals are created at the state level. The organization reports that this has given rise to a number of bills that could have a direct impact on beauty students, colleges, salons and behind-the-chair professionals.

Senior officials from the State Board participated to help educate policymakers; in fact, the PBFC and State Board recently killed one bill that would have chipped away at the licensed scope of practice, leaving beauty consumers unprotected and exacerbating unlicensed activities.

WOW’s 2019 beauty industry sponsors were:

Gold: Creative Nail Design (CND), Fantastic Sams and Paul Mitchell Schools.
Silver: Federico Beauty Institute, SportClips and Salon Success Academies.
Bronze: Bellus Academies, Milady Cengage, Make-Up Designory (MUD), Pivot Point International and American Crew.
Supporting: AJF Salon, Dave’s Barber Shop, Do an Event, Great Clips, Hair by Edith, Images, Strands Aveda Salon & Spa, Mook the Barber, Salon B and Schwarzkopf.

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