Spa skin and body care brand Pure Fiji has been honored with a 2021 International SPA Association (ISPA) Innovate Award in the Philanthropy category. The 2021 ISPA Innovate Awards highlighted solutions and innovations implemented in response to the COVID-19 pandemic in three categories: business practices, philanthropy and technology.
Pure Fiji's win in the Philanthropy recognizes the brand's support of rural communities. Specifically, Pure Fiji developed and distributed sanitizer and essential items to groups in need, and the company provided food, educational supplies and other relief to Cyclone Yasa victims.
“The creativity that so many have shown during this exceptionally challenging period for our industry is truly inspiring," said Lynne McNess, ISPA president. "We are so pleased to recognize this year’s ISPA Innovate Award winners and shine a light on their exceptional work.”
Congratulations, ISPA Innovate Award winners of 2021!