Forbes and Sharecare Restore Guest Confidence in Hotels

Forbes Travel Guide (FTG) and digital health company Sharecare have created a system for quantifying a hotel's safety protocols in an effort to restore guests' confidence.

To get Sharecare Health Security VERIFIED with Forbes Travel Guide, hotels must verify their health protocols on an ongoing basis across more than 360 expert-validated standards, including health and hygiene protocols, cleaning products and procedures, ventilation, physical distancing, the guest experience and health safety communication with guests and employees. Participating hotels have the option to track employee virus screening results and provide relevant tools for guests and visitors, including clinically validated health screeners, information and updates on that facility's guidelines.

Hotels that become Sharecare Health Security VERIFIED with Forbes Travel Guide will receive a "seal of approval" to be displayed on the property, as well as online. 

"Restoring guest confidence is a critical objective for the entire global hospitality industry, especially hotels and resorts," said Filip Boyen, CEO of Forbes Travel Guide. "To their credit, hotels have invested heavily in setting up health safety procedures, but they have placed the burden of assessing their programs—and assuring individual properties are following them—onto the guest or travel advisor. This conflicts with the guiding principles of hospitality, not to mention the carefree joys of travel. By earning the VERIFIED badge, hotels now have a credible way to broadcast that they are following comprehensive, consistent procedures to heighten health security, certified by a third party."