The newly renovated Hyatt Regency Aruba Resort Spa and Casino has appointed Denise Florio as director of sales, marketing and events. She has been with Hyatt for 16 years, and her new responsibilities will see her creating marketing strategies for the resort and maximizing hotel income through room bookings, meetings and events—all while adhering to enhanced safety measures amid the pandemic.
Florio's hospitality and Hyatt career began in 2005, as a Sales Coordinator at Grand Hyatt New York, where she held various roles prior to becoming Director of Sales at Andaz 5th Avenue in 2013. A few years later, Florio became the Director of Sales, Events and Marketing for Hyatt Regency Greenwich. Before transferring to the Hyatt Regency Aruba, she worked directly in Sales Operations for Hyatt Hotels Corporation as the Corporate Director of Learning & Development where she created and managed learning opportunities for all Sales, Marketing, Events and Revenue Management leaders among full-service hotels.