Nail News: OPI Joins Forces With Gwen Stefani For New Lacquer Line
Recently, world-renowned professional nail care company, OPI teamed up with celebrity partner and international superstar, Gwen Stefani in announcing seven all new, limited edition nail lacquers for 2014. The new line, “Gwen Stefani by OPI,” will feature a host of standout color in breakthrough finishes. Highlights from the collection include a bold red lacquer that pays homage to Gwen’s signature lipstick of choice, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with its own special base coat.
Inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture,” OPI Executive VP and Artistic Director Suzi Weiss-Fischmann decided to create a collection of lacquers celebrating the role of music as a major influence in fashion. Weiss-Fischmann was drawn to Gwen Stefani’s “expertise as a singer, songwriter and designer,” as well as the singer’s ability to “use beauty to accessorize her style.”
Gwen’s signature red OPI hue, Over & Over A-Gwen, is available in a boxed set that also includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes to help in creating unique nail designs. The set also come with nail glue for easy application. Two Stefani-inspired shades, “Love.Angel.Music.Baby.” and “4 in the Morning,” feature a new, semi-matte satin finish designed to be worn without top coat. “Push and Shove,” a bold chrome hue, is also intended to be worn without top coat, but requires a special complimentary base coat called “Lay Down that Base.” One thin coat of “Lay Down that Base” topped with two thin coats of “Push and Shove” yields an intense, mirrored finish. The collection is rounded out with two glossy crème lacquers and one sparkly glitter shade: “Hey Baby, I Sing in Color,” and “In True Stefani Fashion.”
With this new line, Weiss-Fischmann hopes to create “a collection as dramatic, diverse and glamorous as its namesake.” Furthermore, she relates how, “with crème and glitter hues, new satin matte texture, a mirrored chrome and Swarovski Elements, Gwen Stefani by OPI presents the latest in pigments and finishes, while combining elements of haute couture and street fashion.”
Gwen Stefani by OPI includes the following seven limited edition nail lacquers: “Love.Angel.Music.Baby.,” “4 in the Morning,” “In True Stefani Fashion,” “Hey Baby, I Sing in Color,” “Push and Shove,” and “Over & Over A-Gwen.”
Gwen Stefani by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA.
For more information, please call 800-341-9999 or visit www.opi.com
[Image courtesy of Harris Shepard Public Relations, Inc.]