Global Speak: Thailand’s Leading Edge

The popular Southeast Asian destination builds upon its already-impressive reputation in the spa world.

Photo courtesy CHIVA-SOMPhoto courtesy CHIVA-SOM

Photo courtesy CHIVA-SOM


As spas and wellness experiences continue to evolve globally, the so-called “Asian experience” has become just another part of the scenery. This month we visit the country that sparked the movement 15 years ago.

First, a bit of background: Thailand has been a unified kingdom since the mid-14th century, but was known as Siam until 1939. (Remember Yul Brynner in the move The King and I? That was based on a true story that took place in 18th-century Siam.) Thailand today is a constitutional monarchy, with both a prime minister and a king, the much revered King Bhumibol, who has been in his largely ceremonial role since 1946.

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