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Section: News > Research

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3 Ways to Connect to Clients in Your Community

Whether you currently participate in local wellness events or not, it's true that connecting to your community can positively impact your spa business. Here's how.

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ICYMI: Top Spa and Wellness Trends of 2024

We asked if you've updated your spa offerings to align with wellness trends, and more than half of our readers plan to do so or have already done it! So, in case you missed it, here are some of the top trends of 2024.

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6 Regimens to Add to Clients' Personalized Wellness Plans

Personalized wellness is more than a trend—it's an industry standard! We've put together this quick guide to help you get started, refresh or completely overhaul your recommendations for guests.

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US Consumers Are Becoming Less Sustainability-Minded

The U.S. scored just 49 on the sustainability sentiment scale this year versus 51 in 2023. The U.S. also performed below the global mean, which is 55.

Most Wellness Focused State

Massachusetts is the Most Wellness-focused State

Art of Living analyzed online searches for terms like meditation, yoga and related terms using Google Trends and Keyword Planner to determine which states are the most wellness-focused.

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Consumers Show Interest in Spa Subscription Options, Transparent Gratuity & More

The ISPA survey places a direct focus on active spa-goers, requiring respondents to have visited a spa within the past 12 months to qualify for the spa-goer study.

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Tips for Guiding Clients' Self-Care After Visits

We asked if you provide education or products that promote your clients' self-care between appointments, and 77% of our readers said yes! Make sure you're up to date on the best home care in the industry by perusing these self-care guides.

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3 Ways to Up the Ante on Your Social Media Marketing

More than 70% of our readers say that social media is the most effective marketing strategy they have. This guide will help you up your social media game to bring in more new clients to your spa.

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#CozyCardio, Functional Fitness and More Exercise Trends to Watch in 2024

Only half of our readers feel up to date on the latest fitness trends, so we've compiled this list of the most in-demand exercise programs today!

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4 Educational Resources to Green Your Spa Business

We polled our readers, and 67% of you are looking for sustainability education focused on business practices! So, we gathered these four educational articles that will help you green your spa operations.

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[Results] Are You Interested in a Pros-Only Box of Products?

We asked if you would be interested in a pro beauty box of products, so you can discover more spa brands.

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Massage Modalities and Tools for Face AND Body Treatments

We asked if you wanted to learn about massage techniques for the face or the body, and our readers were almost exactly split down the middle! So, we're sharing education about both.

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[Spa Snacks] 4 Healthy Recipes for Every Season

We asked if you are interested in healthy recipes for clients and yourself, and 83% of you said yes! Here are four fun, seasonal recipes you can add to your repertoire today.

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Bringing Acupuncture to Beauty and Wellness Treatments

We asked, you answered: 100% of our readers want to learn about acupuncture in spa treatments! Here are some great tips for bringing acupuncture into your spa.

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Essential Oil Experiences for Your Spa Treatments

More than half of our readers are interested in adding essential oils to their offerings, so we gathered some amazing inspiration from top spa brands and destinations.

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Top 10 Most Searched Questions about Meditation

The meditation and breathwork experts at ArtofLiving.org revealed the top ten most searched questions about Meditation and shared their answer to each question. The most searched question is "What is meditation?".

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Business Tips from 5 Top Spas and Wellness Destinations

82% of our readers are interested in learning how other spas run their businesses, so we grabbed some great advice from these 5 properties!

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10 Growing Consumer Wellness Trends

Wellness experts gauge what trends they see in the early stages of the new year, including the rise of AI and wellness tourism, per an article from Forbes.

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