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Section: Business > Management

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3 Ways to Connect to Clients in Your Community

Whether you currently participate in local wellness events or not, it's true that connecting to your community can positively impact your spa business. Here's how.

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5 Retail Trends to Set Your Boutique Apart

This mid-year trend update is taken straight from the ISPA show floor, where we found five unique retail offerings that will elevate your boutique and boost your bottom line.

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3 Ways to Attract Gen Z to Your Spa

The new, savvy generation of spa-goer will happily walk through your doors when you employ these three creative marketing strategies.

Thor Holm

Resort Spa Management Tips with Thor Holm

Holm chatted with WellSpa 360 to discuss the spa’s exciting “Year of Wellness” initiative, newly launched Recovery Zone and so much more!

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How Dry Salt Therapy Elevates Wellness Experiences

Halotherapy can enhance mind, body and breath, while offering diverse applications and revenue-generating opportunities within the spa.

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The Benefits of Implementing a Four-Day Workweek for Spa Staff

Kristy Whitford, founder and CEO of The Hotel Club, shares her firsthand experience successfully incorporating a four-day workweek during her time as director of spa and retail at The Beverly Hills Hotel and Bungalows.

PR Spa Marketing

Secrets to Pitching Newsworthy Spa PR

With thought, time and creativity, there are many ways that you can increase the chances of your PR pitch turning into a story.

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Smart Tips for Creating Your Own Treatment Protocols

Proper protocols, systems and processes can create clear treatment experiences, manage costs, provide a standard for a consistent client experience, and act as a point of reference that providers can quickly reference.

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4 Simple Steps for a Greener Spa

You can make a big impact on our environment with some simple adjustments—plus your clientele will value your efforts, and in turn, their loyalty to your brand will increase.

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Legal Risk? What You Need to Know About Promoting Clean Products

Given the lack of clear regulatory guidelines surrounding clean beauty, there are potential legal and reputational risks associated with promoting products and services as “clean.”

Celebrating Women in Wellness

Celebrating Women in Wellness: Career Highlights from Industry Pros

March is International Women's Month, and to celebrate, we wanted to pay tribute to some of the brightest voices in wellness.

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Retail Sales Strategies for Skin Care Professionals

The art of retail sales can lead to significant growth in your spa’s bottom line. These actionable strategies will help estheticians exude confidence and elevate their retail game.

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How To Attract Talent in the New Generation

Many spas and wellness centers can’t seem to find enough staff to fill their open spots. These tips will help you attract a new generation of top talent for your business.

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Business Tips from 5 Top Spas and Wellness Destinations

82% of our readers are interested in learning how other spas run their businesses, so we grabbed some great advice from these 5 properties!

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5 Steps to Promote Your Spa on TV—Without Spending a Penny

Follow these steps to start getting exposure on TV for less than a penny.

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Tips for Your Virtual Wellness Offerings

We asked if you want to add or increase virtual wellness services at your spa, and 92 % of you said yes! Here's a quick primer to get you started.

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How to Bring Functional Foods and Beverages to Your Spa

94% of our readers are interested in functional food and beverage offerings—here's how you can bring them into your spa!

Thermal bathing sessions are available where guests can soak, sweat, and recover in self-directed fashion.

How Spas Are Implementing 5 Wellness Trends in 2024

TLEE Spas + Wellness shared its perspective on what has shaped their inspiration and ideas throughout 2023, and several key drivers that will influence their wellness approach in 2024.

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