Ardell Beauty Comes to Life in YouCam Makeup App

Jan 15th, 2018

Perfect Corp. and Ardell have announced the launch of Ardell’s newest cosmetic line, Ardell Beauty, to be featured in the award-winning YouCam Makeup app. Beauty enthusiasts have been enjoying virtual lash trials for over a year now, discovering and trying on a variety of eyelash styles from the world’s top lash brand, and now they can test a multitude of lip and eye looks with Ardell Beauty’s new cosmetics.

Over 40 skus from the Ardell Beauty line will be available for consumers to try using YouCam Makeup’s hyper realistic AR facial detection technology which mimics real-life results. The app highlights top hero products from Ardell Beauty including Double Up Mascara, Wispies Mascara, Eyeresistible Eye Shadow, Hydra Lipstick and Stroke A Brow feathering pen, giving beauty lovers the chance to test and shop brand favorites in seconds, all from their mobile device.

This “try before you buy” beauty experience allows users to explore YouCam’s virtual showroom and utilize the app’s live makeup camera feature which boasts the most superior facial recognition software on the market to select styles of lashes and specific products and shades that suits them best. Users can purchase their favorite products directly from the app via Ardell’s retail partners completing the beauty journey with a single tap from your phone.

“YouCam is thrilled to continue our successful partnership with Ardell by expanding the in-app product offerings to include the latest beauty launches from the brand,” says Perfect Corp. CEO, Alice Chang. “Integrating dozens of new Ardell Beauty sku’s into the YouCam virtual experience gives our half a billion worldwide fans a highly engaged way to discover, test, and shop products from Ardell Beauty, making the complete beauty journey easier than ever imaginable.”

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“Beauty has always been about instant gratification,” says Terri Cooper, Executive Vice President at American International Industries. “We see how much the YouCam user is enjoying that immediate experience with our lashes and are excited for everyone to now have that same opportunity with Ardell Beauty.”

Ardell will keep app users up-to-date with the latest in lashes, cosmetics, beauty tutorials, giveaways, and more through their featured profile in YouCam’s integrated in-app social network, Beauty Circle. Download the free YouCam Makeup app to discover, browse, and experience Ardell Beauty directly from your phone.

YouCam Makeup is available for free download on the App Store and Google Play.