Anytime Fitness will be providing virtual programming and resources that will inspire and help members to make healthy happen in 2021. The fitness franchise will partner with the HeartFirst Charitable Foundation to benefit the Movemeant Foundation, empowering women and girls to embody confidence and develop healthy habits.
The foundation will share $25,000 in grant funds to Fast and Female, a Canadian charity with a mission to keep girls healthy and active in sports.
In addition to a $300,000 grant for the Movemeant Foundation, the HeartFirst Charitable Foundation is granting $1 for each 30-minute workout logged in the "Move With AF Event" on the Kilter mobile app during December (up to $50,000). In January, when new members sign up to join Anytime Fitness for $1 at participating locations, Anytime Fitness also will donate $1 (up to $90,000) to the Movemeant Foundation in addition to a $50,000 grant.
Finally, Anytime Fitness will collaborate with the Movemeant Foundation to hold a "Stronger for Good" virtual fitness event, which will offer attendees the opportunity to move, learn and feel better together while combatting mental health issues caused by loneliness and social isolation. The event will take place at 11 a.m. ET on Saturday, January 2, 2021.