The Red Door Rebrands as Mynd Spa & Salon
The Red Door Salon & Spa announced that it has undergone a comprehensive rebrand and will now be known as Mynd Spa & Salon, aimed at being a self-care destination designed for everyone. All 26 locations nationwide will offer a streamlined menu of tailored beauty and wellness services in the same seven areas: massage therapy, body treatments, skin care, nail care, haircut and color, makeup and waxing. New retail brands from female- and family-owned businesses will be introduced in store and online, providing guests with clean, cruelty-free products and conscious ingredients. “Self-care, undefined” is the mantra of Mynd.
Existing guests will find familiarity with Mynd’s programs and menu of services, which are remaining in the brand’s tiered Mini, Essential and Escape options. The Membership program provides guests with a monthly Essential massage, facial or body treatment, along with 15 percent off retail products and additional services. Guests can also opt for Mynd Mobile Rewards to receive texts about special offers and exclusive deals. For the brand’s celebrated At Work services, Moment by Mynd will continue to provide working professionals with the quick convenience of beauty and wellness services in corporate offices.
“In a world where self-care is an increasingly vital need—where the cause and effect between self-care and health and wellness is so clear—we’re thrilled to offer services that have the ability to tangibly improve our guests’ lives,” says Todd Walter, CEO of Mynd Spa & Salon. “While proudly embracing our roots as The Red Door—more than 100 years in the spa and salon space—we’re excited by the far-reaching potential of this evolution of the brand. With new product lines and services, an introspective articulation of our core values—and new values—and an innovative focus on personalizing self-care, we’re looking forward to supporting our loyal and ever-growing community.”
The existing 26 locations will undergo renovations in waves separated by region, to be completed in 2020. At the renewed Mynd Spa & Salon, guests can expect to see a soothing color palette, warm textures and airy spaces, providing a new face to a beloved brand.
About Mynd Spa & Salon:
Mynd believes that a healthy body and mind are essential for people to look and feel their best, and offers a wide range of tailor-made beauty and wellness services. Composed of industry experts, the Mynd team specializes in seven self-care areas and can customize each service using unique enhancements and technologies. Mynd has 26 locations in the U.S.