“We’ve received a lot of comments about the ambiance. The facility is a rooftop Scandinavian-inspired spa, designed to be bright, airy and simple. Our treatment rooms are luxurious with beautiful glass doors that open onto the spa terrace, and we have indoor relaxation areas complete with floating chairs overlooking the Atlantic Ocean, as well as outdoor areas for lounging and dining, and a peaceful outdoor shower. Our male guests also like that we offer brunch and lunch, allowing them to enjoy the spa experience beyond their treatments,” says
Jackie Martinez, Director of spa & retail at PURE Spa at Pelican Grand Beach Resort, Fort Lauderdale, Florida.

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“Many of our male guests love the calming design and that we serve breakfast all day long, in addition to the exclusive men’s locker room with flat-screen televisions, lounge area and steam room/sauna,” says Michelle Ufer, Spa director at The Spa at Chateau Elan Winery & Resort, Braselton, Georgia. “Additionally, we receive a lot of positive feedback from male clients about the workout room and indoor pool.”

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“We offer an Executive Lunch Special weekdays from 11:00 a.m. to 2:00 p.m, designed especially for the busy gentleman working downtown. It includes the Ultimate Lunch Escape (50 min./$145), featuring a 25-minute massage and a 25-minute facial, and guests can relax in the steam room, dry sauna and Jacuzzi before or after their treatments. We find that our male clientele appreciates the quick results without spending the whole afternoon at the spa,” says Anthony Macaluso, Director of fitness and spa at AquaVie Fitness + Wellness Club, San Diego.

 

This story first appeared in the March issue of Dayspa magazine. To receive the magazine, click here to subscribe.

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