The skincare brand hosted a LipRenew launch party in NYC, hung out with the Real Housewives of Orange County, and went backstage at New York Fashion Week.
Images courtesy of Pevonia Images courtesy of Pevonia
Skincare brand Pevonia recently hosted beauty editors and bloggers at its official launch party for the brand’s LipRenew Plump & De-Age Treatment. Over 60 media and beauty influencers attended the event, hosted at the well-known Sugar Factory American Brasserie in NYC’s Meatpacking District, for an exclusive look at the new product that instantly plumps lips and smooths wrinkles.
Guests enjoyed hors d’oeuvres and cocktails while learning about LipRenew from Pevonia’s team of experts. Beauty editors were able to experience mini Pevonia facials as well as avant-garde lip art which incorporated the LipRenew Plump & De-Age Treatment, thanks to skilled makeup artists from NYC’s Jolie Beauty Bar. The décor was all about lips: lip-shaped balloons, candy, cupcakes and temporary lip tattoos from INKED by dani were scattered throughout the room. Guests were also able to learn about and sample some of Pevonia’s other star products such as the Stem Cells collection and De-Aging Saltmousse Papaya-Pineapple. Each editor went home with a full size LipRenew Plump & De-Age Treatment.
“It was so exciting for us to share with the beauty editors our newest innovation,” said Maritza Rodriguez, Global VP of Marketing & Communications for Pevonia. “We pride ourselves in natural skincare that offers outstanding immediate and cumulative results and LipRenew Plump & De-Age Treatment really proved that to media at our exciting launch event.”
Meanwhile, last month, Shannon Beador and Vicki Gunvalson of Bravo’s hit show, The Real Housewives of Orange County, were ecstatic to receive a luxurious collection of Pevonia result-driven products including the Stem Cells Phyto-Elite face collection, the new Stem Cells Intensive Body Corrector and other bestsellers. As celebrity patrons of Facial Fitness in Newport Beach, California, Shannon and Vicki are passionate about taking care of their skin to ensure a healthy, radiant complexion on or off screen.
Products Gifted:
- Stem Cells Phyto-Elite Multi-Active Foaming Cleanser
- Stem Cells Phyto-Elite Intensive Serum
- Stem Cells Phyto-Elite Intensive Cream
- Stem Cells Phyto-Elite Intensive Body Corrector
- Seaweed Exfoliating Soap
- “C” Evolutive Eye Gel
- Eye Make-Up Remover
- Chic Gift Box
Facial Fitness is prominently recognized for offering beauty-savvy clients the ultimate in skincare and rejuvenation treatments. Celebrity Esthetician Wendy Wagner is a Pevonia certified professional offering a cutting-edge selection of the brand’s products and services to her elite client base. Specializing in anti-aging treatments and services, Facial Fitness is Hollywood’s Best Kept Secret for keeping that youthful glow.
In other exciting news, Pevonia made its New York Fashion Week debut this season, acting as a backstage essential for an array of makeup artists. Key makeup artist Allie Smith, who has worked for brands such as VS Pink, Moda Operandi and Opening Ceremony, used several Pevonia products for the Raquel Allegra and Phelan shows. Raquel Allegra is a luxury womenswear line from Los Angeles known for unapologetic comfort and modern romanticism. Phelan is an emerging young designer who is a former knitwear designer for Alexander Wang that is gaining traction in publications such as Vogue and the New York Times. Smith used Pevonia’s Eye Make-Up Remover to help remove models’ makeup from previous shows, as well as the C Evolutive Eye Gel and Phyto Aromatic Mist.
Later in the week, key makeup artist Kelly Thompson’s team also used Pevonia as a staple skin prep product backstage at the Laurel DeWitt show. Laurel DeWitt is a celebrity metal couture designer known for her apparel and accessories, which have been worn on celebrities such as Beyoncé and Lady Gaga. Thompson used Marine Collagen Cream to prime and plump the skin before makeup application, while also incorporating the Eye Make-Up Remover, C Evolutive Eye Gel and Phyto Aromatic Mist into the skin prep regimen.
