RealSelf Release U.S. Laser & Energy Report on Consumer Insights & Trends

Jul 12th, 2018

The aesthetic market is rapidly growing and advancements in technology have allowed for a range of affordable and effective laser and energy treatment options for areas of concern – from laser hair removal to new interior vaginal lasers – that we simply didn’t have solutions for five years ago. RealSelf data reveals consumer interest in treatments using laser and energy devices grew 10.5% in 2017 over the prior year.

As new non-invasive laser and energy treatments become available, more people than ever before are visiting RealSelf to gain insights from fellow consumers and to decide which treatment options are right for them – a record 94 million people visited RealSelf to research elective cosmetic treatments in 2017 and 50% of those researched non-surgical treatments.

The first of a new in-depth series, the 2018 U.S. Laser & Energy Report reveals consumer interest, patient satisfaction based on proprietary RealSelf Worth It Ratings, and emerging trends within the fast-growing laser and energy device market. This new report also reveals four key trends shaping the laser and energy device market:

Fat reduction was the most popular non-surgical aesthetic treatment category in 2017. CoolSculpting, Smart Lipo and SculpSure rank among the top 10 most researched branded laser and energy treatments overall.
Vaginal rejuvenation is one of the fastest growing treatment categories on RealSelf as more women are searching for solutions to real vaginal health problems such as vaginal looseness, dryness, chronic vaginal infections, and urinary leakage that comes along with childbirth and menopause. As a category, interest in vaginal rejuvenation on RealSelf increased by 17% from 2016 to 2017.
Facial lasers ranked among the top five most popular non-surgical treatment categories on RealSelf last year, and new brands are fueling recent spikes in consumer interest.
Laser hair removal is a foundational treatment that is experiencing steady growth in consumer interest, growing 12% over 2016.

Read the full report here.