Pevonia International Launches WOW Campaign
Pevonia International has announced the launch of WOW, a global campaign centered on its eco-focused World of Wellness and Wellness of World overarching vision. The five pillars of the WOW campaign are:
- Wellness of World – Conservation and Clean Water, with support to charity: water
- WOW Clean and Natural Formulas
- WOW Product Innovations and Results
- WOW Spa Partners Training and Support
- World of Wellness – Spa Journeys for Unprecedented Experiences
One in ten people, 663 million globally, lack access to clean and safe drinking water. Diseases from dirty water kill more people every year than all forms of violence, including war. Access to clean water and basic sanitation can save around 16,000 lives every week. These are just a few of the reasons why Pevonia supports charity: water’s clean water initiative, as part of the mission to bring clean water to 1.6 million people in Uganda in 2019. Through its donation to charity: water, Pevonia has funded rehabilitated wells with hand pumps for a community in eastern Uganda. Over the course of the two-year program cycle, 100 percent of Pevonia’s donation will be sent to the project site, and the company will be sharing updates over the next two years.
Based in New York City, charity: water’s mission is to bring clean water to every person on the planet and reinvent charity for a new generation. To date, it has served 9.5 million people in 27 countries with 35,281 water projects, thanks to more than one million supporters globally.
In addition to World of Wellness and Wellness of World, WOW means “Clean and Natural Formulas” and “Product Innovations and Results,” both staples of Pevonia’s entire product line.
Pevonia also believes in providing exceptional “Training and Support” to its spa partners across the globe. Its tailored education and programs in sales, marketing, and business building are designed to save partners thousands in operating and training costs.
For whole body wellness and skin health, Pevonia’s World of Wellness is devoted to creating unique and memorable “Spa Journeys” to de-stress the mind, body and spirit. Customizable facials, masks, massages and body treatments are part of the signature selection of Pevonia spa services.
In conjunction with the launch of this campaign, Pevonia has adopted a one-mile stretch of Daytona Beach and is responsible for a monthly cleanup initiative to be performed by its employees and volunteer industry professionals from neighboring spa partners. Pevonia encourages those located near coastal areas to consider a beach clean-up initiative of their own and calls upon its entire network to help spread the word, as well as donate directly to charity: water.