OPI Gelcolor

[Image: Courtesy of OPI]

OPI Products, Inc., announces new developments for its GelColor franchise. All 140+ GelColor shades are now packaged in bottles color-matched to each respective hue, offering clients a rainbow of choices at their fingertips. With a sleek white cap and updated fonts, the new GelColor bottles provide a cohesive look across all OPI lines, including Infinite Shine and classic Nail Lacquer products.

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 Along with the design updates, GelColor is now also available in a highly-anticipated additional product size, 7.5 ml. This smaller bottle offers salons the opportunity to add more colors to their overall palette at a lower price, reducing product waste. The 7.5 ml size is available in 60 of the brand’s most demanded shades, including classics like Big Apple Red, Cajun Shrimp and Lincoln Park After Dark, as well as new favorites such as Gift of Gold Never Gets Old and Adam Said It’s New Year’s Eve, from the recently launched holiday collection.

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 When paired with the original GelColor Base and Top Coats, this service offers up to three weeks of shine-intense wear and stay-true color, with a 30-second LED cure and simple, 15-minute soak-off removal. The original GelColor Top Coat features a 100% gel, solvent-free formula for ultra-durable wear.

 “GelColor continues to be a favorite of consumers thanks to its incredible wear time, unbeatable shine and zero dry time,” states OPI co-founder and brand ambassador, Suzi Weiss-Fischmann. “With iconic shades that consumers already know and love, why not highlight the beautiful hues themselves? The new packaging does just that, allowing for intuitive color recognition for salon professionals and clients alike. The overall look is sleek, fresh and of course, fun!” 

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