NovaLash Partners with National Breast Cancer Foundation

Aug 8th, 2019

For every Lash+doctor serum sold between September 1 and October 31, 2019, lash extension company NovaLash will donate $5 to the National Breast Cancer Foundation (NBCF), a charity that provides help and inspires hope to those affected by breast cancer through early detection, education and support services.

One in eight women will be diagnosed with breast cancer in their lifetime, and NovaLash’s passion for bringing attention to this issue is personal: The company’s 2018 Lash Artist of the Year, Tonje Fjeldberg, is a recent survivor who successfully fought the disease and courageously tells her story to inspire women around the world. “After being diagnosed in October 2016, I had a bilateral mastectomy, chemotherapy and radiation treatment over the next two years,” says Fjeldberg. “I was willing to do whatever it took to beat this terrible disease, for myself and my family. Immediately following chemo, I started to use Lash+doctor growth serum from NovaLash. It really helped me to get my lashes and brows back in a really healthy condition. As soon as possible, a friend and coworker helped me to put on extensions again. I felt so much better and more myself with lashes.”

Lash+doctor is a natural eyelash and eyebrow conditioning and growth serum that is 100 percent free of hormones, thus avoiding the potential side effects of prostaglandin, which can darken eyelid skin and change the color of the iris.

“Tonje has been an inspiration to so many of us in the industry, bringing the importance of breast cancer awareness not only to our company, but to the world,” says NovaLash CEO Sophy Merszei. “Seeing her overcome so many obstacles, while inspiring lash artists around the globe, including her family, has been so motivating to those who know her beautiful soul. She has always fought and taught us all to never give up on our dreams.”

Fjeldberg says she’s grateful to NovaLash for being there for her during the long, difficult years of treatment and rehabilitation. “I’m proud to be a part of such a good-hearted company—it’s all about finding something that you love and success will follow,” she notes. “I encourage any woman struggling with cancer to find your best way to stay positive and feel as beautiful as you can. And of course, I am a huge advocate of early detection and treatment, so please make sure to get screened with a mammogram every year.”