Entity Labs Acquired by Viachem

American Pure Products, a subsidiary of Viachem, acquired CBD company Entity Labs, best known for its Entity Muscle Balm.

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American Pure Products, a Viachem subsidiary, has acquired CBD brand Entity Labs.

American Pure Products recently launched its own CBD brand, Viapure. Viapure’s products contain broad spectrum, 0.00% THC, water-soluble CBD oil derived from hemp grown in the U.S.

“The Viapure brand has already been gaining traction over the past couple of months. The addition of what Entity Labs brings to the table will spur even further success,” said Mike Efting, founder and president of Viachem and American Pure Products.

With Entity Labs now aligned with Viapure under American Pure Product’s ownership, the brands can deliver a wider variety of CBD products.

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