Perspire Sauna Studio, an infrared sauna and color therapy franchise that has opened 11 locations in the last year, has appointed Cory Lyons as director of franchise sales. Lyons has an extensive background in franchise operations and development, with 12 years of experience working at Lift Brands.
"We are thrilled to have Cory Lyons join the Perspire Team," said Lee Braun, CEO of Perspire Sauna Studio. "We are at this incredible inflection point, and with his experience and drive, we are going to have a lot of fun recruiting passionate franchisees to the brand."
The company plans continued growth in 2021.