Renowned professional skin care brand BABOR has announced that industry veteran Barry McCaffrey will be its new vice president of sales, professional channels.
McCaffrey has more than 30 years of experience in the industry. Most recently, he served in an executive leadership role for Naturopathica Holistic Health. Prior to that, he held several senior level roles at Clarisonic, L'Oreal, Clarins Paris and Comfort Zone.
In this new role, McCaffrey will lead BABOR sales and business development efforts for its spa and hotel channels in the U.S. and Canada, as well as help further develop the brand's medical provider channel.
"As an experienced and successful sales executive, McCaffrey brings expertise and proven revenue generation capabilities to BABOR," said Tim Waller, CEO of BABOR. "His track record and extensive knowledge of the industry, paired with BABOR’s leadership in professional skin care, will help to make BABOR a significant player in day spa, prestige hotel and medspa market.”