Marriott International Creates Regenerative Travel Program

Marriott International's new Good Travel program connects guests with local communities for a well-rounded experience.

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Marriott International has announced the launch of Good Travel with Marriott Bonvoy, a program offering meaningful travel across Asia Pacific. It aims to create opportunities for guests to forge firsthand connections with local communities and the environment during their stay, promoting both cultural understanding and positive change.

Good Travel will start as a pilot at 15 Marriott International hotels across Asia Pacific, with curated purpose-driven experiences that focus on three distinct pillars:

  • Environmental Protection, supporting the resiliency of the natural environment due to environmental degradation, pollution and climate change
  • Community Engagement, creating a positive impact in the communities where Marriott International properties operate through cultural education or volunteerism
  • Marine Conservation, for restoring and preserving marine ecosystems and species

The program provides guests with the opportunity to contribute meaningfully as they explore and build deeper connections in their local communities at home or as they venture overseas when travel resumes.

"One of the growing trends we're observing is how conscious guests are of their personal impact on the destinations they visit. The launch of Good Travel with Marriott Bonvoy aspires to shift the way vacations are perceivedfrom pure leisure to value-adding opportunities to learn more about the natural environment and forge new connections with the local community," said Bart Buiring, chief sales and marketing officer of Marriott International Asia Pacific.

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