In a bid to join this movement toward non-addictive pain relief, Performance Health has partnered with New Orleans Saints quarterback Drew Brees, along with healthcare professionals who helped Brees recover from a major injury, to work on the national “Safer Pain Relief” campaign. In his role as spokesperson, Brees will share his experiences recovering from the painful injuries he has had as an NFL player, and how non-opioid treatments have proven effective in many cases. He will also appear in national ads for Performance Brands’ topical pain relief product, Biofreeze.
“We were excited to realize that we share core values and a common purpose with Drew, and we view him as the embodiment of our recipe for success,” says Mike Orschein, CEO of Performance Health. Spas and wellness centers can play a major role in the anti-opioid abuse effort by emphasizing the potential of non-drug, noninvasive methods such as massage therapy, energy work, yoga, acupuncture, chiropractic care and more to address chronic pain (with a physician’s approval, of course!).