As part of this initiative, on October 1, Color Up began donating five percent of all in-store sales generated by the Color Up Wellness Center in Denver to the Breast Cancer Research Foundation. The brand will continue these donations through the end of December, with plans to donate to a different cancer organization each quarter.
Additionally, a Color Up Cares Day will be hosted once per quarter. For these events, Color Up therapists will donate their time and provide free CBD facials to cancer patients and survivors. The first Color Up Cares Day will take place on November 23, and each guest will take home a self-care kit of products from the brand, in addition to receiving a treatment.
About Color Up: Founded in February of 2015, Color Up’s mission is to help others incorporate cannabis into a healthy lifestyle. The company spent several years perfecting and testing its formulations before building its CBD Wellness Center and certified cannabis lab in 2017. All Color Up products and services aim to evoke the body’s natural ability to heal and balance.