Hyatt Hotels Corporation has announced the appointment of Dina Fenili Niekamp as director of brand and marketing, Miraval. In this position, Fenili Niekamp will be responsible for driving consumer awareness for the growing Miraval brand and spearheading the marketing and communications efforts for Miraval properties across the country, including the newly opened Miraval Berkshires.
Fenili Niekamp brings 14 years of hospitality experience to her new role, having most recently served as the director of sales and marketing at the Kimpton Gray Hotel in Chicago. Prior to that, she served in various sales and marketing roles for a number of reputable hospitality brands. Fenili Niekamp graduated from Bradley University in 2005 with a bachelor of science in communications. She then attended Cornell University, where she earned her master’s certificate in hospitality management in 2019.
“We are thrilled to welcome Fenili Niekamp to the Miraval team to help us further Hyatt’s mission of putting well-being at the heart of our business and creating a life in balance for our Miraval guests through holistic wellness,” says Susan Santiago, senior vice president of Miraval Resorts, Hyatt.
“I am delighted to be working with Miraval Resorts, a brand that is pioneering wellness trends around the globe,” adds Fenili Niekamp. “I am joining the brand during a period of recovery in which Hyatt continues to focus on care and holistic well-being. It’s also an exciting time as Hyatt expands with the recent opening of Miraval Berkshires, and I look forward to taking the Miraval brand to the next level.”