OPI opened its first pop-up shop, giving media, influencers, and brand fans the chance to be fully immersed in all things color and OPI, the world’s #1 salon nail brand, with interactive experiences, collection showcases and shopping.
The newest collections were highlighted at the event, which include the Fall Peru Collection, Metamorphosis, Infinite Shine Fan Favorites, GelColor Icons and Powder Perfection. As colorful and lively as its namesake, the Peru Collection lent itself to a vibrant Peruvian street market. Metamorphosis inspired a collection of large-scale butterfly murals and a beauty bar for complete transformations, while Infinite Shine Fan Favorites featured adjacent photo rooms for guests to choose their favorite iconic color backdrop. GelColor Icons featured larger than life bottles for guests to pose for photos with while OPI’s newest formula, Powder Perfection had an eye-catching product display. The pop-up shop was a delight for Instagram users with colorful photo opportunities throughout the space. In addition, customers received special services and gifts with in-store purchasing powered by Amazon.
In addition, on Wednesday evening, OPI hosted around 20 special needs teachers from the surrounding NYC area for their CIA (Color is the Answer) Initiative. They “brought a little color to the day” of these hardworking and often under appreciated community members — by treating them to manicures, makeup, hair and amazing gift bags – as well as a champagne reception with appetizers.
“Color is everything. It can change our mood, it can enhance an experience, evoke a feeling – and we can’t wait to bring that to life with this colorful fun house,” shared OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann. “From seeing our newest colors and collections up close to taking in the sets and art, this was a must visit and must ‘gram OPI shop, unlike anything we’ve done before.”
The pop-up shop was open Wednesday, September 12, 2018 from 11am to 9pm and Thursday, September 13, 2018 from 9am to 9pm at 9 West 8th Street in Greenwich Village, New York, NY.
About OPI: As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no light three-step long-wear lacquer system offering long-wear, high-shine, and ease of application and removal, that can last up to 11 days. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.