CIDESCO will be asking members and the public to share their own personal definition of what beauty is. The campaign will see countries globally joining in on #InternationalBeautyDay by sharing their definitions of beauty through words, images and video content. This will then be collated into CIDESCO’s exclusive ‘International Beauty Dictionary’, providing insight into the beauty industry worldwide and bringing together the collaborative ideas from its students and clients in countries far and wide.
As well as sharing their thoughts on what ‘beauty’ means, CIDESCO are encouraging schools and members to get involved by offering beauty treatments to those in need such as carers and nurses, arranging special ‘one day only’ offers and providing introductory talks on the diplomas and courses their schools offer.
Announcing CIDESCO’s celebration of International Beauty Day, Anna-Cari Gund, CIDESCO International’s President says; ‘The beauty industry is extremely valuable as it helps people across the world look and feel good, inside and out. International Beauty Day is a fantastic opportunity to celebrate how CIDESCO has affected the lives of our schools, students and members worldwide.’
Join in on September 9th by sharing ‘what beauty means to you’ on social media using the hashtag #InternationalBeautyDay.