[Images: Courtesy of ROCASUBA]Health and beauty innovator ROCASUBA is the creator of the award-winning RapidLash Eyelash Enhancing Serum and RapidBrow Eyebrow Enhancing Serum, as well as a range of advanced product offerings. Founded in 2008, the company prides itself on “bringing consumers heroic solutions for life’s inconveniences” to empower confidence. At the forefront from the start, ROCASUBA was the first company to bring an eyelash serum to the U.S. mass market and has remained a leader in the lash serum category. The RapidLash family of products are sold and revered in professional channels, including day spas, salons, health and wellness centers, and medical practices.
ROCASUBA is a modern day “mom and pop” based in Mashpee, Massachusetts, on beautiful Cape Cod. The leadership team consists of owners Robert Trow and his wife Carol, as well as Barry Tatelman and his wife Susan. (The first letters of each of their names have formed the company name ROCASUBA.) The team currently consists of 20 Cape Cod-based employees, plus about 50 off-Cape sales reps and product trainers. The company believes in products that give back, so every year it donates to various cancer organizations.
[Robert and Carol Trow]As a leader in cosmeceuticals and skin care, Robert Trow is committed to helping develop and perfect products that work. Throughout his career, he has been recognized by industry practitioners as an authority in the science and business of professional and medical skin care and cosmeceuticals. An educator, author, speaker and successful entrepreneur, Robert regularly publishes articles—with Carol—for professional publications covering topics from general skincare to antiaging tips. The couple also share their expertise by speaking on current and emerging topics of interest at national and international meetings, as well as for medical spas, estheticians and physicians. Robert and Carol also own DermaConcepts, the official U.S. distributor of Environ Skin Care.
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RapidLash Eyelash Enhancing Serum is clinically proven to help enhance, condition and strengthen the appearance of lashes, while RapidBrow works to condition and support the look of fuller eyebrows. Both are ideal for those struggling with thinning lashes and brows due to age, stress, poor diet, sickness, medication, hormonal shifts and environmental factors. RapidLash and RapidBrow are loved by media, celebrities and consumers alike.
RapidLash is formulated with Hexatein 1 Complex, which contains six key fortifying ingredients: potent polypeptides, biotin, panthenol, amino acids, soybean oil and pumpkin seed extract. This proprietary mix works around the clock to replenish the appearance of healthier lashes in as little as 30 days. The formulation is ophthalmologist and dermatologist tested, safe for contact lens wearers, paraben- and fragrance-free. ROCASUBA products are not tested on animals.
RapidBrow is formulated with Hexatein 2 Complex containing polypeptides, amino acids, vitamins, keratin, apple fruit cell extract and sweet almond extract. These ingredients work synergistically to help condition brows while adding shine, sheen and softness to fortify the appearance of brows in as little as 60 days.
ROCASUBA launched its sixth treatment product to the U.S. in June 2018. RapidShield Daily Eyelash Conditioner is applied directly to the lashes and helps prime, protect and amplify a healthy appearance. This daytime conditioner is designed as a complement to RapidLash, which is applied to the lash line in the evenings. The combination of these daytime and nighttime formulations provides optimal results for the look of fuller, darker and more voluminous lashes.
ROCASUBA realizes its eye regimen with RapidEye Firming Wrinkle Smoother, an age-defying eye cream that instantly hydrates, nourishes and invigorates the delicate skin around the eyes, delivering long-term firming, smoothing and uplifting benefits. RapidEye is designed to fight the signs of premature aging, dark circles and undereye puffiness, consumer-tested to provide a more youthful-looking eye area result in just 60 days.
Finally, RapidRenew Skin Perfecting Polish and RapidHair Hair Volumizing Formula complete the RapidLash family of products. RapidRenew is an advanced exfoliator for the face, neck and décolleté that instantly reveals a smoother, brighter, more youthful-looking complexion with newfound radiance. Formulated with Hexatein 5 Complex, the polish is specifically designed to boost cell turnover and revitalize skin. The mechanical exfoliators, magnesium oxide crystals, are perfectly spherical so they don’t tear the skin; lime pearl and bromelain are naturally high in alpha hydroxy acids that gently sloughing off dead skin cells. This blend combines gentle yet effective mechanical and chemical exfoliating elements that deliver maximum brightening benefits for a radiant complexion. RapidRenew is also infused with vitamins A, C and E, and packed with antioxidants that help promote a clear complexion and keep working even after rinse-off!
RapidHair Hair Volumizing Formula is a scientific breakthrough in the haircare category that enhances the voluminous appearance of hair in 60 days! The product’s Hexatein 4 Complex is comprised of six beneficial ingredients that revive hair’s natural brilliant beauty. The peptides with their small particle size have a highly effective absorption rate to deliver nutrients in the hair shaft, while biotin, panthenol, silk amino acids, sweet almond extract and niacinamide invigorate the scalp and provide essential nourishment for the improvement of appearance of hair resilience, vitality and volume.
ROCASUBA is in continuous product development for additional eye cosmetics and skin treatment products with launches planned for 2020—stay tuned!
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