ISPA and Beauty Changes Lives to Launch “Get Your Dream Job” Campaign
The professional beauty and spa industries have joined forces to elevate and celebrate careers in the spa industry, launching a nationwide call to action. The “Get Your Dream Job” initiative will be promoted by spas, salons, clubs and schools coast-to-coast to build awareness of extraordinary career opportunities in the spa sector.
“ISPA is honored to form the “Get Your Dream Job” campaign with the Beauty Changes Life Foundation,” said ISPA President Lynne McNees. “With the spa industry’s continual growth, careers in the business offer stability and opportunity. This campaign will spread the message about the benefits of working in spas and attract job seekers looking for promising careers.”
Partner organizations include:
- American Association of Cosmetology Schools
- Associated Bodywork & Massage Professionals
- Associated Hair Professionals
- Associated Nail Professionals
- Associated Skin Care Professionals
- Club Fitness and Spa Association
- Club Managers Association of America
- Green Spa Network
- International Health, Racquet & Sportsclub Association
- Professional Beauty Association
ISPA also announced that the ISPA Foundation has commissioned PwC to conduct its first industry research-driven study aimed at analyzing the recruitment, retention and engagement of professionals in the spa and salon sectors. Results from the study will be released in the first quarter of 2018 and will provide valuable insight that will be available to campaign participants.
Lynelle Lynch, president of the Beauty Changes Lives Foundation said the collaboration between ISPA and the Foundation shines the spotlight on an integrated approach to self-care. “Spa professionals represent the convergence of beauty and wellness services as they apply their skills and knowledge to help individuals look and feel better,” she said. “This partnership with ISPA raises awareness of the diverse and rewarding career paths open to licensed beauty and wellness professionals.”
The 2017 ISPA U.S. Spa Industry Study reports nearly 33,000 vacant positions for service providers. The same study reported steady growth in number of spa visits, overall revenue, locations, and revenue per visit, and the U.S. Department of Labor projects spa and salon growth between 10 and 20 percent over the next decade. Emerging technologies and innovations are driving demand for professionals equipped with the knowledge and skills to serve clients in the beauty and spa industry. As such, the campaign will include partnerships with schools that can offer education in these fields.
Campaign participants will receive a tool kit with the following items:
- List of all ISPA members and partner organizations
- Online platform for schools to download posters, flyers, ISPA grant applications
- Resources to support local market publicity such as press releases
- Graphics for use on social platforms
- Customizable marketing templates for schools to use in admissions
Employment in the spa industry can offer many benefits, such as schedule flexibility, opportunities to work in a variety of international environments, exceptional training and career growth. The spa industry presents many opportunities for employment in a business that offers job security and career growth as it continues to flourish.