“Style My Hair 3D is our first initiative to illustrate how L’Oréal is leading the way in the service-oriented beauty marketplace. These tech collaborations enable our dynamic professional brands to enhance the expertise quotient in their services, while also providing consumers with a personalized brand experience and richer engagement,” says Lubomira Rochet, L’Oréal digital officer.
With the app’s new technology the the user is able to view a different hair color in live mode. They can truly visualize what a new shade of blonde, brunette, copper, or even purple would look like in real time.
Modiface’s new technology based augmented reality, detects the user’s hair strand by strand. As a result, the user’s hair color in the app’s video allows for near perfect results. Without needing to focus on the user’s face, the app immediately captures the user’s hair to see an instant transformation for any type of hair color.
Hairdressers can now show clients what the actual color results will be on their heads thereby transforming the in-salon consultation and enhancing the conversation between colorist and client.