The “new normal” is a phrase being introduced as the world begins to adapt to a different place from pre-pandemic times. The Covid-19 pandemic has forced businesses, including spas, to shut down and people to rethink how they will adapt their businesses once things begin to reopen. Strong leaders learn to adapt to the changes in their surroundings and adjust their strategy in order to leverage opportunity and continue to see success and profitability. As businesses begin to reopen, it is important to think critically about how the new normal will affect your business and clients. Below are a few helpful tips to consider for the continued success of your waxing business.
- Client Communication. Communication with your waxing clients is important as it keeps you top of mind. Whether this is through social media or email newsletters, it is important to provide updates and explanations about the changes that will be happening so that your clients know what to expect as things begin to reopen. Additionally, this is a time to connect to your waxing clients by offering your advice and suggestions to help your clients at home. This will build credibility and trust as a way to demonstrate we are all in this together. Social media is an effective (and free!) method to reach your clients. Consider posting short clips and videos on tips and tricks for your clients on how to maintain at home care. LYCON’s Hair trimmer can trim super short hair and provide some comfort to your clients.
- Rethink your Sales Strategy. Online retail sales is a great way to boost sales and create a connection with your clients. Although times have slowed and you no longer have clients walking through your spa door for a wax, there are things that you can be doing now that will help. Selling retail products online will support your clients with home care solutions, such as ingrown hair treatments, exfoliators and hair trimmers in order to ensure they are taking care while they are not able to come for a wax. Selling retail is also a great way to create revenue while you are not able to offer waxing services. LYCON’s Ingrown-X-It Solution is a great at-home care product. It is made with Salicylic Acid, Lactic Acid, Allantoin and Arnica to mildly exfoliate the skin and minimize the appearance and discomfort of ingrown hairs. LYCON also has sugar scrubs available in six scents that are perfect for at home exfoliation. They are paraben-free, extra moisturizing and gentle on the skin.
Encouraging your clients to take care at home will make their wax much less painful when they do return. Communicating through your website as well as sending newsletters with detailed information is an effective way to reach your clients.
- Steps to Reopening. Try and take advantage of the downtime and get your inventory and supplies in order. Performing a full inventory count will allow you to understand what you will need to reopen. Consider your inventory on waxing supplies such as spatulas, gloves, pre/post lotions as well as your wax supply. What will your sanitation practice be? How will you communicate these practices to your clients? Do you have the proper PPE supplies on site?
The Covid-19 pandemic has caused a lot of companies to decrease their workforce and as a result there may be delays in deliveries. Consider this as part of your planning. Additionally, it is important to plan and project what you believe your sales might be.
- Consider your Finances. Cash flow and working capital is important in order to make it through the slow times. Think about where you can reduce costs and save money and where you will need to allocate funds. Is there an opportunity to differentiate yourself when you do reopen? Perhaps offering discounts on multiple services for return clients or a first time discount for new clients. LYCON waxes offer a high-quality wax that pulls super short hairs and leaves the skin feeling silky soft. Consider what products you are using and how your client will feel after the wax. You want to be able to offer the best possible wax.
Maya Angelou said “We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.” During challenging times, it can be easy to shut down completely and lose sight of things you had once done routinely and successfully. Look for the opportunities rather than focus on the negatives. Know that you can not only survive these challenging times, but come out on top.