[Image: Courtesy of Burke Williams]

Southern California-based day spa chain Burke Williams has appointed Dana Buchman as its vice president of marketing and public relations. Buchman has previously worked on marketing projects for Apple, Disney, Barbie and Activision. Prior to joining Burke Williams, Buchman served as head of marketing at Lorna Jane, leading a U.S. omni-channel campaign aimed at empowering women, and launching the brand to a national audience.

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“Dana’s passion for wellness and marketing is infectious. She’s an amazing storyteller and her strong creative vision has the power to create even deeper, more meaningful connections with our guests,” said Theresa Armour, cofounder of Burke Williams. “We’re thrilled to have such a talented individual leading our most important mission, to transform your day, backed by her authentic connection to our company’s values.”

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“It’s an honor and a privilege to join such an incredible brand that inspires all of us to prioritize wellness and self-care,” said Buchman. “Burke Williams has been a revolutionary leader in the wellness industry, transforming lives for more than three decades. I look forward to telling their amazing stories, connecting authentically with their audiences, and innovating to build upon their success.”

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