Advisory Board

Michael L. Antoline, J.D.
Attorney Mike Antoline has been a part of the DAYSPA family for nearly 10 years, serving as monthly Legal Pad columnist and editorial source on legal matters. In that time he has become well-versed in matters pertaining to the day spa industry and has been very well-received at industry trade shows, where he speaks on topics such as employment guidelines and intellectual property. Mike is respected and sometimes questioned for his unflinching determination to report on timely and controversial issues in the industry. He runs his legal practice out of Champaign, IL, specializing in patents, copyrights and trademarks, but his spare time is dedicated to his family, and newly established, self-created line of art jewelry.

Felicia Brown
Ever since Felicia Brown became a massage therapist in 1994, she’s been passionate about inspiring and mentoring others in and out of the spa industry. Now, as the owner of Spalutions!, she provides business and marketing consulting, and education for massage and spa professionals. In addition to writing and speaking for numerous trade publications and conferences, Felicia has won several awards for her business skills and accomplishments. They include Spa Person of the Year in 2009 by The Day Spa Association and 2005 Small Business Person of the Year by the Greensboro (North Carolina) Chamber of Commerce. She’s also a Certified Guerrilla Marketing Coach, NCBTMB approved provider and licensed massage therapist.

Scott Kerschbaumer and Eva Sztupka-Kerschbaumer
Scott Kerschbaumer is an entrepreneur and MLK Leadership Award Nominee who married Hungarian skincare expert/author Eva Sztupka in 1999. Since opening Pittsburgh-based ESSpa Kozmetika Organic Skincare in 2002, Scott “gets clients in the door” by creating/overseeing the public relations, marketing and office operations while Eva “keeps them coming back” by delivering her world-class, LOHAS-based skincare treatments. Their mutual dedication to each other and a team of 30+ employees has resulted in ESSpa Kozmetika being named a Seed Spa of The Green Spa Network and winning numerous awards. Scott and Eva also help other business owners find success through their spa design and consulting company The Kerschbaumers are also the exclusive North American distributors of Helia-D Kft. Cosmetic Skincare Products, and regularly make appearance at industry trade shows. At the end of the day, this busy couple’s greatest reward is spending time with their son Kristian.

Tamara Friedman
Russian-born Tamara Friedman arrived in Detroit, MI, in 1975 with her husband and twin daughters, a nontransferable nursing degree, Russian training in esthetics and cosmetology, and $200. In the years that followed she became a day spa pioneer, gradually building her award-winning Farmington Hills, MI-based Tamara Spa into a 10,000-square-foot, full-service health and beauty spa. Tamara remains a force in the industry today, visiting spas across the United States and Europe to bring the best available treatments back to her clientele, and receiving numerous accolades from beauty and fashion magazines, trade publications and local business organizations.

Alexis Ufland
A respected authority in the spa industry, Alexis Ufland is the owner of Lexi Design, a spa consultancy firm that has developed premier spas and fitness centers across Europe, Asia, South America and the United States. She has written numerous articles on spa and fitness development, has been quoted in the top industry trade magazines and has lectured at national and international trade events. Alexis currently resides and works in New York City and is developing luxury day, hotel and medical spas throughout the United States, South America and Europe.