Image courtesy Marketing Solutions, Inc.Image courtesy Marketing Solutions, Inc.
Known in the spa industry for its annual Spa Resource Book, Universal Companies has now delivered The Spa Inspiration Book, a collection of protocols, savvy business solutions and treatment tips gathered throughout the years from educators, industry experts, Universal Companies staff and customers. The Spa Inspiration Book will be available in August 2014.
“Our hope is that this book serves as a muse rather than just a resource for products,” says Universal Companies CEO Brenda Elliott. “In our search for products and solutions for our customers, we are continually inspired by a vast array of ideas and protocols that we are now excited to share in The Spa Inspiration Book, a limited edition containing practical, unique approaches to grow your business. This book is designed to be enjoyed leisurely, to be leafed through while soaking in the tub, enjoying a glass of wine, or reclining on the couch after a long work day.” She adds, “Businesses are about dreams, hopes, inspiration and passion. By sharing more of what we’ve discovered from spa experts around the globe, we are offering not only products, but also inspiration that enables our customers to provide greater value.”
The book covers more than 40 protocols for skin care, massage and body treatments, as well as for manicures, pedicures and waxing. Protocols include menu description, an equipment and supplies checklist, “What You’ll Need” (professional products) and “What They’ll Want” (recommended retail products), plus cost, suggested price and time required per treatment. Other highlights include insider tips, treatment menu ideas and links to relevant articles, plus information about Universal Companies’ e-Learning, CEU courses and schools programs.
The Spa Inspiration Book is designed to work in concert with The Spa Resource Book, published in February. Marti Morenings, Universal Companies Founder & CEO says, “The Spa Resource Book has always included tips to make running spa and salon businesses easier. In The Spa Inspiration Book, we’ve gone further and added treatment ideas and retail suggestions. We hope our customers will be inspired to find the full protocols and other helpful information on our website.”
See The Spa Inspiration Book online at www.UniversalCompanies.com.
