DAYSPA assistant editor Angela Melero (left) met with CEO Michael Meschures (center) and marketing and events coordinator Renee Anzaruth (right).

Marketing service celebrated the launch of its members-only card program with a glamorous soiree at the Sonoma Wine Garden in Santa Monica, California, on October 10. Targeting consumers with a strong interest in spa, beauty and fitness, the new program grants subscribers discounts and savings at participating spas, salons and fitness centers; VIP access to exclusive beauty events; and free product samples via mail.

Guests had the opportunity to feast on cocktails and delicious eats while enjoying a picturesque view of the Santa Monica coast. Also offered were goodie bags containing products samples, a recent issue of DAYSPA and a Spaphile membership card. Attendees also got to sample the card’s perks, as complimentary beauty services were provided by some of Spaphile’s affiliates:

  • Massages by Burke Williams Day Spa
  • Mini manicures by Bellacures
  • Hair styling by PRIVÉ Salon
  • Eyebrow threading and Mehndi by Ziba Beauty

Spaphile CEO Michael Meschures explains that the new membership card is not only beneficial to consumers, but to participating businesses as well. In addition to receiving a profile page containing a full description about their facility, social media links and members-only offers, spas and salons also gain access to Spaphile’s vast roster of consumer clients. Businesses also have the opportunity to partake in exclusive Spaphile press events, which aim to help them build exposure and raise their brand’s profile.

“It offers another avenue of marketing that involves face-to-face interaction with customers and the media,” explains Meschures.—Angela Melero

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