Spa Business: Skin and the Hormonal Connection

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The demographic of older adults is growing, and that means that more of your spa clients are in, or entering into, menopause. The time is ripe to educate—or re-educate—yourself and your skincare staff about the specific effects that this time of life has on the skin, and what can be done on the spa level to address them.

We know that hormone fluctuations and their resulting imbalances are largely responsible for the skin changes we experience throughout our lives. The acne that blossoms in adolescence and young adulthood, for instance, is the result of increased hormone levels that stimulate the skin’s sebaceous glands. And the melasma often seen in pregnant women occurs when melanocyte-stimulating hormone—which is actually a group of hormones produced by the pituitary gland, hypothalamus and skin cells—triggers an overproduction of melanin in the skin, resulting in that patchy, uneven complexion often referred to as “pregnancy mask”.

But what happens when the group that most likely constitutes the majority of your clients, the age 35-to-55 set, begins to experience the effects of flagging and roller-coaster-ing hormones? The better you understand what’s going on, the better you can explain it in simple terms to your distressed clients, and set about creating a professional and at-home skincare regimen that will help keep it under control.