WEB EXCLUSIVE: Cult Facials

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Ona Spa's Oscar Facial

Who can resist a Los Angeles facial with this name? It practically promises red carpet-worthy beauty. As the spa tells it, the Ona Oscar facial (75 min./$220) is the classic oxygen treatment, plus "the works" heaped on beforehand. Clients first receive a microdermabrasion treatment. Then comes an infusion of vitamin C serum to enhance skin's brightness. After that, the esthetician uses Iontophoresis technology to deliver active antioxidants via a system that purportedly allows these nutrients to penetrate deep into the epidermal layers. The facial finishes with a blast of pure oxygen, meant to awaken, plump and rejuvenate the skin, thereby producing a more HDTV-friendly appearance.

"An Oscar-worthy facial can be a winner everywhere," consultant Braden assures. "Take a look at the components of each of your facials, incorporate those techniques utilized to provide the most instant results, and promote it as the service to help clients look their best, whether for a reunion, holiday party or date night. Appeal to everyone's special 'red carpet' moments."