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WEB EXCLUSIVE: Cult Facials
La Prairie's Caviar Firming Facial
The word "caviar" instantly conjures images of a luxurious, nourishing, delectable treat from the sea. It's no wonder then that La Prairie's Caviar Firming Facial (90 min./$310), available at multiple spas, has captivated a long list of celebrities who swear by its caviar extracts and other sea proteins. The treatment includes exfoliating and caviar-infused moisturizing masques, with clients' arms and hands also getting a good rubdown. Then the therapist massages the face, focusing on pressure points, which in turn drains toxins.
"To replicate a facial like this, ask yourself how well you know the ingredients in your products," consultant Braden says. "Make a list of the skincare benefits offered by caviar and compare it to prominent ingredients featured in the products you currently use. Like caviar, many of them can surely be promoted as hydrating, regenerating, collagen-boosting, protective and/or rich in protein, vitamins and minerals."
As far as achieving the "lifestyles of the rich and famous" allure of caviar treatments, Braden advises spa owners to "look at ingredients for notable, interesting and fun facts, or simply write on your menu, 'As with champagne and caviar, our luxurious antiaging facial provides the highest quality relaxation and nourishment.'"