Spa Treatments: Catering to Male Athletes

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Spa: Stript Wax Bar in San Francisco

Service: Wax treatment for all parts of the body ($10- $75)

Ideal Clients: Swimmers and Cyclists

Key Benefits: “Cyclists, swimmers and runners all benefit from waxing because it can increase their athletic performance, speed and agility; many cyclists even find that a smooth surface allows their wounds to heal better if they fall off their bikes,” says founder and owner Katherine Goldman.

Treatment Highlights: Stript offers Brozilian and Mini-Brozilian treatments for swimmers who want to tame their “Speedo line.”

Selling Points: Education is key: During appointments, technicians discuss the benefits of waxing as opposed to shaving (i.e., removal of hair from the root with longer-lasting results than shaving).

Bonus Points: Since the San Francisco location is directly across from a gym, the wax bar offers discount cards to attract male athletes.