Slideshow: 2012 ISPA Conference & Expo

After another nutritious lunch, there were four more Professional Development Sessions, and all were excellent. Tanuj Puri, Director of Finance and Planning at Red Door, offered strategies for increasing revenues in “Understanding Day Spa Utilization.”

Barry Moltz, Founder of Shafran Moltz Group, gave an informative marketing presentation titled “How to Grow Your Business without Ever Selling Again, and Peggy Noe Stevens, founder and president of her eponymous firm, had her audience hanging onto every word of her lecture on “Professional Presence.” Stevens canvassed a lot of valuable points, including social media and business etiquette, and additional advice on cultivating your career path.

Amanda Frasier, director of inspections and ratings for Forbes Travel Guides, shared “Insight from the Source of the Five-Star Standards” to a packed room. She shared (and detailed) the 150 standards by which spas and hotels are measured, and the kinds of details their inspectors are evaluating.