She's Got The Look

Night on the Town makeup
Armando Sanchez; ©istockphoto.com

THE LOOK: Girl About Town

She may not let her hair down until after she leaves work or drops off the kids at Grandma’s, but whether she’s meeting the girls for martinis or attending a charity gala, this client is certainly ready to enjoy herself. The look you give her should express her spirit—and communicate fun.

What’s the best way to sell this look at the spa?
Luque: Tie it into hair and nail services, including prom and wedding promotions. .

Gallagher: Host a ‘Girls Night Out’ event to educate clients on makeup and style trends for the upcoming season. Then demonstrate and sell products that can help them execute the look.

Geason: Up-sell. Add on a makeup service after a facial or brow wax. Suggest eyelash extension services. The key is to plan these opportunities into your schedule, and always be on the lookout for chances to book them.

How can spa professionals introduce this look to their clients?
Luque: Tell her more makeup over balanced skin looks perfectly beautiful in dimly lit rooms, and at night.

Panagos: Suggest a little light-reflecting sparkle on cheeks or eyelids—that appeals to the ‘party girl’ in all of us!

Bock: And it’s a great opportunity to play with color. Contouring, when placed right, blended out and softened so there are no harsh lines, will define this look.

Suggested beauty tools: Youngblood Luminous Crème Blush, Mineral Mine Mineral Gems luminous powders or Eye Trio #4, Sormé BioNatural Eyeshadow in Contrast, Lady Burd Matte Lipstick in Fireside, Osmosis Mascara in Black