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She's Got The Look
Armado Sanchez; Thinkstock
THE LOOK: Polished and Professional
The office isn’t a bastion of pearls and conservative peach eye shadow anymore. Women are at the top of most of today’s industries (and if they’re not there yet, they’re climbing). Depending on her trade, your professional client needs to look powerful, sexy and serious all at once.
What’s unique about the polished, professional client?
Towne: Women who sport this look crave simplicity in their routines. Conscious of time, they’re not interested in a complicated system; they seek products that offer multiple uses and portability.
Many clients think ‘plain’ when they think professional. How do you infuse a little excitement into this look?
Gallagher: Promote seasonal trends and show guests examples from magazines. Right now, vibrant colors, strong brows, clean skin, and defined eyes and lashes are incredibly important.
Roselli: Talk to her about the features she wants to highlight. Choose something dramatic, like a smoky eye or intense lip color, and leave the rest simple and clean. Luxury glosses and waterproof lip pencils are the essentials for a stay-put, all-business beauty regimen.
Which spa services pique professional clients’ interest?
Luque: These women tend to go for more aggressive, results-oriented treatments such as peels, microdermabrasion and fillers.
Towne: They’re great candidates for time-saving mini services—something they can do on their lunch hour.
Suggested beauty tools: Mineral Mine weightless mineral Powder Foundation, Youngblood Pressed Mineral Eyeshadow Quad in Moulin Rouge, Jane Iredale Powder-Me SPF Dry Sunscreen in Golden, Your Name’s Superwear Mascara, Mineralogie eyeliner in Raven