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Green Within Reach
Complexions Spa has found that great ideas can grow from the smallest of seeds—in this case, literally: For one week during Earth Month for the past four years, the spa has been giving away trees to clients. Working with her state’s Department of Environmental Conservation, owner Denise Dubois has brought in 150 seedlings (young trees) per year; the first 50 are free and she pays $42 in total for the remaining 100. “It’s a little money to make a big impact,” she concedes. “Planting a tree does so much for the environment.”
Dubois partnered with a local tree farm to learn about planting and caring for the trees. Spa staff members learned how to wrap the seedlings with moist paper towels to prevent them from drying. They tie instructions to the bundles, and place the young trees close to the reception area in an oversize basket that’s replenished each day. The seedlings are distributed at checkout, and anyone can walk in and pick one up.
Dubois advertises the tree giveaway via email blasts,and regular clients have begun to look forward to it. “We built a new green facility four years ago, but I also wanted to get clients contributing to the cause,” Dubois says. “Now it has become an event, with kids getting involved. Clients think it’s great, and everyone loves to see a tree grow over the years.”
Since implementing this program, Complexions has added 600 new trees to the area, making a real difference in its community—all with minimal staff requirements and a nominal cash investment. It has also created a lasting presence for itself right in clients’ backyards! “This is just another way to show and share our efforts with the community—it says a lot about our mission,” Dubois says. “We have clients thanking us on a regular basis for our efforts.”