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At Nite Spa in Venice, California, a trio of new moms gather at 9 p.m. to get pedicures, sip some wine, and compare notes on the challenges of sleep deprivation, overpriced diapers and colicky babies. Later that night, across town at Voda Spa in West Hollywood, a business deal is being made over cocktails in the spa’s The V Room lounge. As the sun rises in New York City, a businesswoman rushes into Hair & Spa Party 24 Hours for a blowout before heading into the office. And by 10 p.m. that night, across the border at NeVaeh Day Spa in Thorold, Ontario, Canada, a weary client winds down after a long day with a therapeutic foot massage.
These are the night spas, the ones who welcome customers between sunset and sunrise. Understanding that hours of operation aren’t a “one-size-fits-all” measurement, night spa owners address the needs of many people’s real-world schedules. Whether they’re providing bedtime treatments to help clients hit the hay more easily, giving busy parents much needed “me time” or tending to night owls who need a beauty fix, these spas have realized the power of the after-hours business model. —By Carrie Borzillo