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Mix & Mingle It can be isolating just to associate with other green spa owners and enthusiasts. But there's a whole eco-friendly world out there, and even if much of it doesn't share the same infrastructure and focus that your business does, there's a lot to learn. Look in your area for seminars on environmentally sound practices and materials; you never know who you might meet and what unique expertise they can provide. Plus, check out sustainable trade shows. Many of them are starting to showcase the personal care and beauty perspective. One such example is All Things Organic, which takes place in Chicago June 16-18. While it's staged by the Organic Trade Association (www.ota.com), the Day Spa Association (DSA, www.dayspaassociation.com) will also have a presence there. On Wednesday, June 17, Eric Light of the Strawberry Hill Group and a DSA advisory board member will host a session for spa owners looking to capture the eco-friendly market. DSA will also have a booth in the health and wellness section on the show floor—which will likely contain a number of interesting vendors for those who want to greeen their facilities. [ close ] |
Star Treatment: Let the 'Sun' In |
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Today, everyone knows the risks of lounging in the sun to obtain a tan, but that doesn't negate the need to feel like a golden goddess during the summer months. Enter: Sunless spray tanning, the art of getting good glow without harmful UV rays. Spas and salons have begun to offer this service with skin care in mind. Kinara Skin Care Spa (www.kinaraspa.com) in Los Angeles partnered with St. Tropez, which sells its spray-tanning booths and products to spas, to give clients a professional, skin-quenching bronze. The tanning formula is plant-based, and uses peptides and lecithin to keep skin hydrated and healthy during the application. The color builds naturally, customized for each skin tone.
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To previous articles, |
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Seasonal Promo: Incorporate Business Partnerships |
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Reaching out to local businesses can help boost sales while the economy is sluggish this holiday season. Spas across the country are enticing local businesses with services and packages, as originally reported in the October issue of DAYSPA. These promotions include discounts for client visits on specific days of the week, percentage discounts on massage or other services, and spending points redeemable for services. Here’s how three spas across the country are joining forces with the corporate world:
HMH Wellness Center (www.hmhwellnesscenter.com) in Toledo, Ohio, offers several massage packages to local companies. Promotions include 10-, 15- or 20-minute back, neck, shoulder, arm and hand massages for about $1 per minute. The spa also offers incentives during tax season, customer appreciation week, Administrative Professionals’ Day and other special occasions.
To the previous article, Winter-Weather Feet Treats
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