One On One with Leticia Giron, CEO of Belleza & Beauty

One On One with Leticia Giron, CEO of Belleza & Beauty
Leticia Giron is full of surprises. From her gutsy move from El Salvador to the U.S., to her transition from a 15-year career in finance to a role as a beauty equipment manufacturer, this industry maven always has something new and exciting up her sleeve.

Giron’s utterly unpredictable career path began in El Salvador, where he lived until her early 30s. “We left in 1989,” recalls Giron. “The political situation was very scary at the time. It seemed like there was an opportunity for a bigger and better future here.”

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